You're in Sales, Like It or Not

“I can’t stand salespeople.”

“I don’t want to sound like a salesperson.”

You’ve heard these statements and possibly even said these things at one time or another, right?

Well, here’s the truth. We are all in sales because we are all selling all the time.

The difference is whether or not we are effective in our selling.  

Listen to little kids talking to their parents sometime.

Right before they go into a full tantrum from failing to get what they want, there is a dialog of asking, persuading, and possibly even begging. They are just starting to learn the language of sales and what works and doesn’t work.  

If you have an idea for redecorating your home and you have a spouse that isn’t sold on the idea, what do you do?

You listen to the objections. You come up with all of the positives and why you should embark on this project. Then you present your best pitch. You may even include samples and swatches.  The prices and discounts that you include are really just a clincher in closing the deal for you.

Everyone is in sales at some level.

One of the quotes about selling that always sticks out in my mind is from Robert Kiyosaki’s book, “Rich Dad Poor Dad.” When giving advice to a young writer, he says, “You see the cover on the book? It says ‘best selling author,’ not best writer.” This was his way of helping this young author to understand the importance of seling.

There are scripts, books, and sales courses (like, a lot of them) that could teach you how to sell anything.  

Whether you are selling a product/idea for profit or not, there are a couple of core value points that I consider wildly important when it comes to getting a “yes."

1. Listening

This is everything. No, I mean everything.

Stop talking so much and listen to what other people think and feel and need.

We waste most of our time selling our ideas to people who don’t care or trying to sell a product to someone who doesn’t need it or want it.

Oftentimes, someone may actually be interested in what we are “selling,” and because of our lack of listening skills, we give them too much information or the wrong parts for them, and you both walk away empty.

2. Add Value

By listening to someone else’s needs and aspirations, you get a glimpse of their life.

Now, look to add value or service to their life by offering them something that will enrich their life or business.

This part can be odd for some people to comprehend or even conceive.

You may be adding something to their life that doesn’t actually have anything to do with what you are selling.

Not to mention, the law of reciprocation makes it impossible for you not to benefit from adding to someone’s life.

It may build a trust that then leads to your benefit or it may lead to a relationship that leads to an opportunity.   

Listening and adding value are really just human relationship basics, right?

What other areas of our world could benefit from a little extra listening and contribution?


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